1. Facebook – 15,000,000 Monthly Active Australian Users (steady)
2. YouTube – 15,000,000 Unique Australian Visitors per month (UAVs)
3. Instagram – 9,000,000 Monthly Active Australian Users (FB/ Instagram data)
4. Snapchat – 6,300,000 Monthly Active Australian Users (Snapchat data)
5. WhatsApp – 6,000,000 Active Australian Users
Facebook Demographics in Australia
15,000,000 Monthly Active Australian Users
13 – 17 Age | 940,000
18 – 25 Age | 3,500,000 Users
25 – 39 Age | 6,100,000 Users
40 – 55 Age | 4,100,000 Users
55 – 64 Age | 1,600,000 Users
65+ Age | 1,200,000 Users
*approx numbers: Source www.socialmedianews.com.au
facebook is excellent for building a brand image and directly connecting with your audience.
ADVERTISING | Extremly cost effective, best used for building your brand rather than a direct action (buy now). You can target demographics directly
FREE POSTS | This platform allows you to sit down and create dozens of free posts and delay publishing them untill a later time, keep in mind though that replys to you posts will need a response in a timely fashion.
GET A QUOTE |Also a grat platform if you rely on an image from your client to quote them, images are easily sent both ways
Your message needs to be concise. what you say, how you say it can and will often have concequences, as with all forms of social media this is a Megaphone. When it goes great life is peechey, if it goes wrong, it goes Viral.
This is also a medium where real life events, can and will be discussed, recent street violence in Melbourne, went viral and within 2 day, with the power of facebook the offender has been named and shamed, thier local business will have no choice other than to rebrand.
Youtube Demographics in Australia
Also Achieves 15,000,000 Unique Australian Visitors per month.
Exceptional resource for teaching and learning, I would reccomend this as a way to show your customers 'How' to use your product
Youtube is also excellent for building trust by directly engaging with your audience.
ADVERTISING | Strong at building your brand through trust rather than a direct action (buy now). You can teach potential customers how to install and use your products
FREE TO UPLOAD | This platform allows you to upload original content. Your biggest cost will be in creating content.
STORE YOUR VIDEOS |Also a grat platform to store video content to use on your website, facebook.
Users can and will comment on your videos, however this feature can be diabled (unlike google reviews). you cannot control advertising around your content.
Can be costly to get digital content made. However populatity has risen in short mobile phone footage with great content.