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Love it or hate it

Social Media Connects us in a way never experienced before

But which one is right for me?

One of the hadest aspects of social media is getting it right. As a business you need to be concise in what you say, how you say it and understand that you are saying it to everyone.... Often with a MEGA PHONE... Especially if you get it wrong.

You only need to look at the news, Elon Musk sends a text and it has a direct effect on Tesla share price... Political leaders use it, some times not so well.

SO WHICH ONE FOR ME?!?!? it all comes back to your objective

Social Media Share Of Audience

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Social Media Statistics Australia – June 2018

1. Facebook – 15,000,000 Monthly Active Australian Users (steady)
2. YouTube – 15,000,000 Unique Australian Visitors per month (UAVs)
3. Instagram – 9,000,000 Monthly Active Australian Users (FB/ Instagram data)
4. Snapchat – 6,300,000 Monthly Active Australian Users (Snapchat data)
5. WhatsApp – 6,000,000 Active Australian Users












Currently has the largest Australian audience, is a incredible place to build or burn your brand image.

Facebook Demographics in Australia 

15,000,000 Monthly Active Australian Users

13 – 17 Age | 940,000 Users
18 – 25 Age | 3,500,000 Users
25 – 39 Age | 6,100,000 Users
40 – 55 Age | 4,100,000 Users
55 – 64 Age | 1,600,000 Users
65+  Age | 1,200,000 Users

*approx numbers: Source

facebook is excellent for building a brand image and directly connecting with your audience.

ADVERTISING | Extremly cost effective, best used for building your brand rather than a direct action (buy now).  You can target demographics directly

FREE POSTS | This platform allows you to sit down and create dozens of free posts and delay publishing them untill a later time, keep in mind though that replys to you posts will need a response in a timely fashion. 

GET A QUOTE |Also a grat platform if you rely on an image from your client to quote them, images are easily sent both ways

Your message needs to be concise. what you say, how you say it can and will often have concequences, as with all forms of social media this is a Megaphone.  When it goes great life is peechey, if it goes wrong, it goes Viral.

This is also a medium where real life events, can and will be discussed, recent street violence in Melbourne, went viral and within 2 day, with the power of facebook the offender has been named and shamed, thier local business will have no choice other than to rebrand.

Youtube Chanel

The easiest place to store and share videos with your audience. Free to set up and great value towards your SEO stratergy. This is also where customers get to meet you

Youtube Demographics in Australia 

Also Achieves 15,000,000 Unique Australian Visitors per month.

Exceptional resource for teaching and learning, I would reccomend this as a way to show your customers 'How' to use your product

Youtube is also excellent for building trust by directly engaging with your audience.

ADVERTISING | Strong at building your brand through trust rather than a direct action (buy now).  You can teach potential customers how to install and use your products

FREE TO UPLOAD | This platform allows you to upload original content. Your biggest cost will be in creating content. 

STORE YOUR VIDEOS |Also a grat platform to store video content to use on your website, facebook.

Users can and will comment on your videos, however this feature can be diabled (unlike google reviews). you cannot control advertising around your content.

Can be costly to get digital content made. However populatity has risen in short mobile phone footage with great content.